Morinosuke Kawaguchi is an innovation and competition strategist, futurist and designer. He is the founder of Morinoske, a creative future laboratory based in Tokyo.
As Japan’s foremost futurist, Kawaguchi serves as strategy advisor to the Japanese government and to some of the world’s largest multi-nationals. Several of these organisations have adopted Kawaguchi’s future forecasting book series MEGATRENDS as the base for their future strategy.
Kawaguchi is the inventor of the Morinoske Sub-culture-driven Innovation Model, which he applies to both his consulting work and educational activity. In this fundamental concept, he established the importance of subculture as a seed for innovation, deﬁned its parameters and is proving that it is indeed a value creating, viable solution for both industrial and national strategies.
He is an award-winning author whose books have inﬂuenced thinking and practice not only in Japan but in other countries as well.